TOM FERRY STRATEGIES AND INSIGHTS
SDAR CEO Mike Mercurio and Mark Marquez interviewed special guest Tom Ferry, expert real estate coach and CEO of Ferry International. Ranked #1 real estate educator by Swanepoel Power 200, Tom has more than 30,000 hours of coaching experience and is the author of two best-selling books: “Life! By Design” and “Mindset, Model and Marketing!”
In a not-to-be-missed interview, Tom discussed some of the key strategies and the mindset that successful agents must adopt to be successful during this time. Tom also shared that one of the most important things on the minds of consumers is safety, so agents need to adapt by preparing digital resources, including listing presentations, buyer consultations, and first-time buyer and seller seminars.
To learn more about Tom Ferry and his proven training techniques, attend an upcoming virtual webinar:
May 27-28 – Sales Edge Virtual
June 9-10 – Marketing Edge Virtual
Sign up and learn more at www.tomferry.com.
"ASK A BROKER" - Steve Salinas, Cheyanne Terracciano and John Reeves
Three of San Diego’s most successful brokers joined “The Scoop - Power Hour” this week to share tips and tricks for managing their business at this time. Panelists included:
Steve Salinas, Sales Manager, Compass
Cheyanne Terracciano, Broker/Owner, RE/MAX United
John Reeves, CEO & Broker, Reef Point Real Estate
Interviewed by Mike Mercurio and Mark Marquez, the brokers fielded questions ranging from implementing the protocols for real estate practitioners released by the California Departments of Public Health and Industrial Relations, to managing interactions and business practices in a virtual environment. The panelists reinforced the importance of communications leveraging the resources available to practice real estate in a virtual environment.
RESOURCES:
California Departments of Public Health and Industrial Relations - COVID-19 Industry Guidance: Real Estate Transactions
California COVID-19 Roadmap for Modifying the Statewide Stay Home Order
ASSOCIATION UPDATE - Carla Farley, Greater San Diego Association of REALTORS® President
Carla Farley provided a range of updates, starting with some important information released at the state level impacting real estate, including:
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Real Estate Transaction Safety Checklist - The California Departments of Health and Industrial Relations released a safety checklist to guide real estate professionals through transactions. View the checklist here.
Guidance for Pandemic Unemployment Assistance – C.A.R. recently released a step-by-step guide for completing the PUA application. Learn more here.
Carla encouraged members to stay up-to-date by reviewing SDAR’s Real Estate Connections site, and shared information about new events, programs and services for SDAR and SDMLS members, including:
- SDAR Delivery Service – As an exclusive member benefit, we’re offering free delivery service for anything from our store. Use our simple order form for your supplies.
- SDMLS Caravan App - Access caravans throughout San Diego County! The RealTOURS app is available for download: Search for “SDMLS RealTOURS” in your app store. Find out more here.
- SDAR Virtual Networking Event, Tonight at 5:00 p.m. – Register now and plan to join us this evening! In collaboration with the Miami Association of REALTORS®, this unique event will bring together San Diego and Miami’s top real estate agents for a unique event featuring live music and celebrity mixologist Jesse Peterson from San Diego’s cocktail bar, Raised by Wolves. RSVP here.
RESOURCES:
C.A.R. Notice of Industry Guidance for Real Estate Transactions
C.A.R. Pandemic Unemployment Assistance Resource
Small Business Development Center Website
Q&A
We received some great questions from participants and the experts gave honest and informative answers. To view these now, click here.