We're pleased to share the recent episode of the "The Scoop - Power Hour." We've included highlights of the briefing below, but if you were unable to join us you can catch the replay of this episode below.
Our next edition of "The Scoop - Power Hour" is Wednesday, October 21, at 2:00 p.m. Tune in to get economic outlooks, market insights, practical business advice, and association updates. Register here.
Highlights from Yesterday's Briefing Included:
MARKET UPDATE - Mark Marquez, Past President of the Greater San Diego Association of REALTORS® and Member of the San Diego MLS Board of Directors
Do you know how to leverage market data to provide value to your clients? Real estate professional and SDAR Past President Mark Marquez provided an overview of the San Diego County housing market with a focus on active, pending, and sold listings in the San Diego region comparing week-by-week data. Mark reviewed data points highlighting the impact of COVID-19 on the local market. Key findings included:
Active listings were hovering just over 4,000 per week since July, but the market experienced a jump last week to 4,797 reaching almost record levels for the year. But that was then followed by a drop back down to 3,970 this week.
Pending sales data indicated strong market activity as the market jumped to 795 pending sales, up from the prior week of 703.
Home sales also saw a jump this week to 524 from below 400 the week prior.
Year-over-year, Mark shared the market is down nearly 2,000 sold listings despite 5,000 fewer active listing from the year prior.
Stay on top of the market and sign up for our Market Statistics Program to get the latest local data delivered directly to you.
Learn from some of the best of the best in the real estate industry. Three of San Diego’s top-producing agents joined the program to share what it takes to thrive in today’s market. Panelists included:
Dan Conway (DRE# 01416672), Pacific Sotheby’s International Realty
All practitioners work with teams of varying sizes to support their clients. They also rely on different tactics to grow their brand, including prospecting, social media and referrals. But all panelists stressed the need to be kind, be reliable and to conduct business with the highest integrity.
Some comments from our panelists include:
The one thing that we really focus on as a team is how we can consistently deliver good information to our clients, especially in today's day and age because information is moving so quickly. – Richard Elias
Prospecting in my business is very important. It's something that I do on a daily basis. I do a minimum of two hours a day, 20 contacts, every single day. – Richard Elias
Our referral base is huge. We’ve had 6 and 7 homes from the same people… we think that has a lot to do with the integrity we shared with the people that we work with. – Dan Conway
I've really approached the team leadership as a partnership that no one works for me. Everyone works WITH me. We are individuals, partnered together. – Zandra Ulloa
At the end of the day, you have to have passion and you really have to love what you do. - Richard Elias
Whatever you aren't changing you’re choosing. – Zandra Ulloa
On Clients: They feel part of it and (we) make them a teammate. They feel a part of everything that we're going to do and they have a say in what we do. – Dan Conway
MLS UPDATE - Steve Fraioli, San Diego Multiple Listing Services (SDMLS) President
Steve joined the program to discuss some exciting updates for the MLS. To accommodate the changes and also as part of the settlement agreement, two separate Paragon systems were needed to be put in place for SDMLS and CRMLS. As a result, users of both MLS systems will temporarily have "read only" access to the systems and listings from September 17 at noon until Monday, September 21 at 8:00 a.m.
Get excited for what’s to come! As always, member are encouraged to contact the SDMLS member services team at (858) 72-MYMLS should you require any assistance during these changes.
ASSOCIATION UPDATE with Carla Farley, SDAR President, and INTERVIEW with Carl L. Carter, Jr., Founder & Executive Director, Beverly Carter Foundation
In recognition of September as “REALTOR® Safety Month, Carla joined the program to highlight the importance of safe real estate practices to protecting our members, clients and the community.
Carla provided a reminder about the practice safe real estate care packages available at SDAR, which include hand sanitizers, masks, and more. Information about safe real estate practices is available here.
Carla then introduced Carl Carter, Jr., a fellow REALTOR® who is the Founder and Executive Director of the Beverly Carter Foundation. Carl’s mother, also a REALTOR®, tragically lost her life after being kidnapped and ultimately murdered by individuals posing as interested homebuyers. The Beverly Carter Foundation was launched in her honor and is dedicated to enhancing REALTOR® safety education and practices.
Learn about Beverly Carter and the foundation established in her honor here.
