--- title: 2018 Advertising Rules Affecting REALTORS® description: Beginning January 1, 2018, all first point of contact solicitation materials must include: image: https://go.sdar.com/hubfs/advert.png --- - [Home](https://go.sdar.com/legal) ![legalupdates-2.png](https://go.sdar.com/hs-fs/hubfs/legalupdates-2.png?width=1440&name=legalupdates-2.png "legalupdates-2.png") Topic All Topics - [C.A.R. Forms (1)](https://go.sdar.com/legal/tag/c-a-r-forms) - [Housing (1)](https://go.sdar.com/legal/tag/housing) - [New Laws (1)](https://go.sdar.com/legal/tag/new-laws) ## Tag: 2018 Advertising Rules Affecting REALTORS® [![advert.png](https://go.sdar.com/hubfs/advert.png)](https://go.sdar.com/legal/2018-advertising-rules-affecting-realtors) # 2018 Advertising Rules Affecting REALTORS® in Images Posts October 27, 2017 [![Kyle Pietrzak, Vice President of Risk Management](https://go.sdar.com/hubfs/kp%20-%201x1.jpg) Kyle Pietrzak, Vice President of Risk Management](https://go.sdar.com/legal/author/kyle-pietrzak-vice-president-of-risk-management) Advertising can be critical to any successful real estate practice. Considering the abundance of marketing strategies available, REALTORS® need to be aware of the legal and ethical restrictions they face regarding advertising. REALTORS should also make sure that any marketing professional they hire knows the nuances of these specific rules very well.   Beginning January 1, 2018, a new set of advertising standards will go into effect.  The purpose of these new regulations is to create uniform standards for advertising that can be applied across a variety of media and types.  In short, the new laws expand the content required on all first point of contact solicitation materials.  All first point of contact solicitation materials must include:  - The name of the licensee. - The responsible broker’s identity - The status of the agent, such as REALTOR® or agent For a more information on the 2018 advertising rules including more detail on which materials are subject to the new regulations and what if any exceptions exist, please visit the C.A.R. Quick Guide on the 2018 Advertising Rules. [Read more](http://www.car.org/1025976/7294/67277/Quick_Guide_-_2018_Advertising_Rules_(format_revised_7.21.17)1.pdf)  To keep up with the most recent changes in advertising rules affecting Realtors, please visit the Q&A prepared and maintained by C.A.R.’s Member Legal Services. [Read more](http://www.car.org/riskmanagement/qa/advertising-folder/advertising-by-realtors/)   ![Kyle Pietrzak, Vice President of Risk Management](https://go.sdar.com/hubfs/kp%20-%201x1.jpg) [Kyle Pietrzak, Vice President of Risk Management](https://go.sdar.com/legal/author/kyle-pietrzak-vice-president-of-risk-management) [Next](https://go.sdar.com/legal/the-d.r.e.-yes-i-said-the-dre-not-calbre) ## [The D.R.E. (Yes I said the DRE, not CalBRE)](https://go.sdar.com/legal/2018-advertising-rules-affecting-realtors) [![](https://go.sdar.com/hubfs/shutterstock_644304640.png) ](https://go.sdar.com/legal/the-d.r.e.-yes-i-said-the-dre-not-calbre) ### Related Posts: [NEW LAW TO PREVENT TENANT DISCRIMINATION BASED ON SOURCE OF INCOME](https://go.sdar.com/legal/new-law-prevent-discrimination) [SDAR Risk Management Forms & Local Area Disclosures - 2019 Updates & Changes](https://go.sdar.com/legal/sdar-risk-management-forms-local-area-disclosures-2019-updates-changes) [Social Media Videos - Disclosures- As the DRE Sees It](https://go.sdar.com/legal/social-media-videos-as-the-dre-sees-it) 1 Comment ### Leave a reply: Your email address will not be published. ### Categories - Images Posts - Life Style - Photograph - Uncategorized ### Recent Posts [![](https://go.sdar.com/hubfs/legalupdates.png)](https://go.sdar.com/legal/new-law-prevent-discrimination) [NEW LAW TO PREVENT TENANT DISCRIMINATION BASED ON SOURCE OF INCOME](https://go.sdar.com/legal/new-law-prevent-discrimination) September 16, 2019 [![](https://go.sdar.com/hubfs/legalupdates.png)](https://go.sdar.com/legal/sdar-risk-management-forms-local-area-disclosures-2019-updates-changes) [SDAR Risk Management Forms & Local Area Disclosures - 2019 Updates & Changes](https://go.sdar.com/legal/sdar-risk-management-forms-local-area-disclosures-2019-updates-changes) March 14, 2019 [![](https://go.sdar.com/hubfs/legalupdates.png)](https://go.sdar.com/legal/social-media-videos-as-the-dre-sees-it) [Social Media Videos - Disclosures- As the DRE Sees It](https://go.sdar.com/legal/social-media-videos-as-the-dre-sees-it) January 16, 2019 [![](https://go.sdar.com/hubfs/legalupdates.png)](https://go.sdar.com/legal/c.a.r.-forms-updates-december-2018-forms-release-summary-of-changes-additions) [C.A.R. Forms Updates - December 2018 Forms Release Summary of Changes & Additions](https://go.sdar.com/legal/c.a.r.-forms-updates-december-2018-forms-release-summary-of-changes-additions) December 12, 2018 [![](https://go.sdar.com/hubfs/legalupdates.png)](https://go.sdar.com/legal/handling-square-footage-differences-in-residential-listings) [Handling Square Footage Differences in Residential Listings](https://go.sdar.com/legal/handling-square-footage-differences-in-residential-listings) August 14, 2018 ### Tags - [C.A.R. Forms (1)](https://go.sdar.com/legal/tag/c-a-r-forms) - [Housing (1)](https://go.sdar.com/legal/tag/housing) - [New Laws (1)](https://go.sdar.com/legal/tag/new-laws) #### About Government Affairs The Greater San Diego Association of REALTORS® (SDAR) Government Affairs Department is dedicated to promoting housing opportunities, protecting private property rights, and fostering economic development and pro-business environment in real estate. #### Tweets [Tweets by RealtorsSD](https://twitter.com/RealtorsSD) #### Instagram © 2017 San Diego Association of REALTORS®. All Rights Reserved.