Advertising can be critical to any successful real estate practice. Considering the abundance of marketing strategies available, REALTORS® need to be aware of the legal and ethical restrictions they face regarding advertising. REALTORS should also make sure that any marketing professional they hire knows the nuances of these specific rules very well.
Beginning January 1, 2018, a new set of advertising standards will go into effect. The purpose of these new regulations is to create uniform standards for advertising that can be applied across a variety of media and types. In short, the new laws expand the content required on all first point of contact solicitation materials.
All first point of contact solicitation materials must include:
- The name of the licensee.
- The responsible broker’s identity
- The status of the agent, such as REALTOR® or agent
For a more information on the 2018 advertising rules including more detail on which materials are subject to the new regulations and what if any exceptions exist, please visit the C.A.R. Quick Guide on the 2018 Advertising Rules. Read more
To keep up with the most recent changes in advertising rules affecting Realtors, please visit the Q&A prepared and maintained by C.A.R.’s Member Legal Services. Read more
